Dominik Schwind

Finally

Money ruins everything

Oh no.

I might still be blocking ads, to be honest.

"Grift shift" is a lovely term

The headline is more a question than an answer but his analysis is spot on.

Sounds like a good explanation and roughly how I understand the expression, too.

As large platforms emerged — whether they were for search, social, or e-commerce — the deal was that they would make our digital lives easier and, in exchange, we would give them our data, attention, and, increasingly, actual money.